Internationalization represents a strategic step for startups seeking scale, competitiveness, and access to more complex markets. In this context, the International Office of the Supera Innovation and Technology Park was structured to guide this process, offering strategic support to startups entering international markets. The initiative operates as a strategic hub for intelligence and connection, providing support so that companies can advance in internationalization processes with greater organization, clarity, and security.
In practice, the internationalization of startups involves a set of interconnected decisions from the earliest stages. Product maturity, the capacity to meet specific regulatory requirements, and the definition of market entry strategies form layers that must be analyzed in an integrated manner, at the risk of compromising the feasibility, timing, and cost of international expansion.
It is within this scenario that Supera Park is positioned, organizing these decisions in a structured way. Preparation for international markets involves the technical feasibility of the product, understanding the regulatory environments of each country, and evaluating commercial pathways that best align with the stage of each startup. In this way, Supera seeks to avoid fragmented moves, premature decisions, or investments misaligned with the requirements of more complex markets that could lead to the failure of an international expansion.
Henrique Reis, coordinator of the International Office, highlights that this integration is one of the central points of the work developed by Supera in supporting startups. “In internationalization, there is rarely a single factor that determines the success or failure of entry into another market”, he said. “Product, regulation, and commercial strategy go hand in hand, and Supera’s role is precisely to help startups see these dimensions in an integrated way, qualifying decisions and reducing risks throughout the process”.
Soft-landing
Soft-landing activities are specifically directed at international startups interested in entering the Brazilian market. In this context, soft-landing ceases to be merely an operational stage and becomes a strategic instrument to support internationalization, offering a structured environment for immersion and validation aimed at understanding local dynamics, the regulatory environment, and market opportunities in Brazil.
Throughout this process, soft-landing facilitates direct contact between startups and strategic actors within the destination ecosystems, such as companies, experts, research centers, and innovation environments. This proximity broadens the companies’ decision-making repertoire, enabling the assessment of market attractiveness, product-market fit, regulatory requirements, and the possibilities for building medium- and long-term partnerships.
The international operating capacity of Supera Park is reflected in concrete experiences lived by startups supported by the International Office, through international missions, participation in international events, business matchmaking rounds, and strategic agendas. These experiences include international missions in Europe, such as Spain, validation agendas in Asian markets, such as China, and cases of startups that, with support from the International Office, advanced from initial exports to structuring a presence in hubs such as the United States.
Supera also receives international delegations, connecting startups with global companies, investors, and institutions from different countries. “These international experiences expose startups to real market decisions, involving everything from technical and regulatory adjustments to commercial and positioning choices,” Reis said. “This process accelerates the maturity of companies and allows internationalization to move from an intention to a strategy built on evidence and practical learning”.
By structuring continuous internationalization activities, Supera Park strengthens its role as an environment that supports the development of more competitive startups, prepared to operate in complex markets and aligned with global standards. This approach reinforces the Park’s commitment to strengthening the regional and national innovation ecosystem, offering a qualified, connected structure oriented toward consistent support for technology-based companies.
Supera Park
Supera Park, the result of an agreement between the Municipal Government of Ribeirão Preto and USP, currently hosts 90 companies, 55 of which are located in the Supera Technology-Based Business Incubator and 35 in the Innovation Condominium. The Technology Park is expanding through the urbanization of lots for company installation, seven of which are already in the process of occupation, in addition to the recently inaugurated Container Park, a new business complex featuring business modules, a cafeteria, a training room, and the UP Lab Senai unit. Further information about the Park is available on its website.
The International Office is the department responsible for fostering the global operations of companies connected to the Supera Park ecosystem. It acts as a bridge between Brazil and the world, supporting Brazilian startups in their internationalization processes and welcoming foreign companies interested in exploring and entering the domestic market. Among its areas of activity are coordination with strategic partners, participation in public calls, and the active search for global funding opportunities for innovative projects.
Through its programs, the International Office provides comprehensive support to companies seeking to expand their international presence – from strategic guidance and legal structuring to qualified networking and cultural adaptation. Its work has been essential in accelerating the international expansion process of startups linked to the Park, reinforcing Supera’s role as an innovation hub connected to the world’s leading centers of science, technology, and entrepreneurship.
*Written by Ligia Gabrielli, from Supera Park Press Office
English version: Nexus Traduções, edited by Denis Pacheco
